Data Protection Act Policy

For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is Profit Tree Finance Limited of 1st Floor, 96-98 King Street, Hammersmith W6 0QW London.

For full Privacy Policy please check web page

What type of data will be collected?
Information you give us
We collect data about you and your family during our initial and other meetings with you. We will also collect data about you and your family from other people. We collect the data through note-taking and filling in of fact-finds and questionnaires about you and your family’s circumstances.

You may give us information about you when you use our services, by filling in forms on our site or by corresponding with us by phone, email, post or otherwise. This includes information you provide when you enter into a competition, promotion or survey and when you report a problem with our site. We may also need to collect sensitive personal data which could include details around your physical and mental health. You can choose whether to supply or withhold any sensitive personal data. However, withholding this information may restrict our services we are able to offer you.

Information we receive from other sources
We may make checks with credit rating agencies to authenticate and verify your identity and credit status. We also make checks with organisations with whom you have policies of insurance and investments and with your mortgage provider. These checks are to help us with our legal obligations and to ensure that we provide you with advice that suits your circumstances. The scope and extent of the gathering of information from third parties depends on what type of service you are taking from us.

We may receive information about you from third parties who assist in the provision of our (including but not limited to, service providers and prospective new Profit Tree Finance partners, sub-contractors in technical payment and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies). We will always ensure that any data we receive has been collected lawfully and fairly in accordance with your rights under the Act.

How is your information used?

Primarily, we use your data and data about your family’s circumstances to provide financial advice to you and complete transactions on your behalf. We analyse and assess your data to maintain and develop our relationship with you.

Depending on the instructions we receive from you, we may pass your data to other professional advisers to enable us to provide advice most suited to your circumstances. Usually, this would be referrals to accountants, solicitors, tax advisers and sometimes to specialist advisers in the financial and insurance industry where you may benefit from the expertise of such third parties. We, and any third party specialist advisers to whom we introduce you, will pass your data to organisations when you agree to purchase or amend policies and products.

We will retain your data in accordance with law and regulation. For instance, if you are given specialist pension advice, the data will be retained indefinitely. If you want details of the statutory retention periods for the differing product types and classes of data please contact us.

We may be required to share your data with our regulator and other third parties including our auditors or insurers.

We will only collect personal data which is necessary to provide you with our services or an associated or required service. We may process your personal data and sensitive personal data for the following reasons:

  • administration and management of our services;
  • as part of our business processes and relevant activities including auditing, business planning, accounting and transactions;
  • compliance with legal and regulatory obligations;
  • for research, statistical purposes or to improve our Services, including developing new wellness or reward partnerships;
  • to generate and administer the weekly or monthly rewards earned as a result of you getting active in accordance with our services;
  • to notify you about changes to our services;
  • to improve our site to ensure content is presented in the most effective manner for your computer;
  • as part of our efforts to keep our site safe and secure;
  • to measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you; and
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.

This is not an exhaustive list and is subject to change where business, legal or regulatory requirements may dictate. We may combine information received from other sources with information we collect about you for the purposes set out above.

How we may keep, store and dispose of data
We hold data in various forms including electronic databases, computerised files and paper files. Data will be held for a reasonable period of time, which may include a period of time after a our services end. Data will be disposed of in line with approved company processes to ensure all reasonable efforts and precautions are taken to protect the confidentiality of the data. We may continue to keep non-personally identifiable data for the research and statistical purposes to improve our services.

Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the United Kingdom but it will never be transferred outside of the European Economic Area („EEA”). It may also be processed by staff operating outside the United Kingdom who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of our services, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Our products and services
We provide advice on a wide portfolio of financial products. We believe these are some of the best and most appropriate in the marketplace. We would like to be able to contact you so that we can advise you of new products that might be suited to you. We also may advise you of any developments that might make it appropriate for us, or for third parties, to give you pro-active advice about the investments, insurance and other financial products of which we are aware. We stress that your information would only be used in this way to help us to provide a pro-active service to you.

There may be times when we feel that a service or product may be of interest to you. In order to make you aware of these services or products, we, insurers or third parties may wish to contact you so that you can make informed choices about your finances. Please indicate your preferences using the boxes below.

You have the right to ask us not to process your personal data for marketing purposes. We will always inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting our customer services department or by sending us an email at

Your rights to request, review and amend personal data
You have the right to request a copy of the data we hold about you and to have any inaccurate data corrected. Your right of access can be exercised in accordance with the Data Protection Act. Any access request may be subject to a fee from £10 up to £50 for Health and Medical records to meet our costs in providing you with details of the information we hold about you. If you wish to request this data, please contact the Subject Access Request team:

Post: Market Street, Grosvenor House, 2nd floor, B61 8DA Bromsgrove

If you believe that any information held is incorrect or incomplete, you should contact our Data Protection Officer at our usual address. Any information that is found to be incorrect or incomplete will be amended promptly.

Changes to our DPA policy
Any changes we may make to our p DPA policy in the future will be posted on this page and, where appropriate, notified to you by e-mail or post. Please check back frequently to see any updates or changes to our privacy policy.

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